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AARP | Branded Content

To supplement the ReNew Year site Firstborn created for AARP, we created these documentary stories showcasing how these people reimagined their path in life, following their true passions.

We used a combination of film, 5D, F5, and iPhone to create a unique aesthetic in sharing their stories. These are 15 second teasers driving traffic to the full length videos, along with a trailer to advertise the videos and campaign.

CLIENT: AARP

PRODUCTION COMPANY: Firstborn

DIRECTOR: Jess Carfield

EDITOR: Amy Adair