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Mountain Dew | Branded Content

In February 2015, we set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality. We headed deep into the Utah backcountry with Danny Davis, Scotty Lago and Jack Mitrani in search of snow. The Dew VR Snow Experience allows you to join the session, ride the heli, and enjoy some backcountry camp vibes with the boys. 

CLIENT: Mountain Dew

PRODUCTION COMPANY: Firstborn

EDITOR: Amy Adair

PRODUCER: WIll Russell

Press:

Samsung loved our VR experience so much, they featured it in their new advertisement for their VR headset.

https://www.youtube.com/watch?v=YXl3dKtfW_Q&feature=youtu.be